1857-1926
Émile Coué
French pharmacist who taught patients a method of conscious autosuggestion. His daily formula of getting better and better became famous around the world in the 1920s.
Every line we carry
Each one links to its source, what it means, and the shirt in any of our looks.
- Every day, in every respect, I am getting better and better.
Coué, a French pharmacist, had his patients repeat this sentence morning and night. The words are not magic; they point attention at small daily progress. Say it, then go do one thing that makes it true.
Self Mastery Through Conscious Autosuggestion (1922), English edition, 1922 (American Library Service)
- It is easy and I can.
Coué told people to strike "impossible" and "I cannot" from their vocabulary when facing a reasonable task. The way you frame a job changes how you approach it. Tell yourself it can be done, then do it.
Self Mastery Through Conscious Autosuggestion (1922), first part, American Library Service translation, 1922
- When will fights imagination, imagination always wins.
Forcing yourself while picturing failure rarely works; the picture wins. Coué's advice is to change the image, not just grit your teeth. See yourself succeeding, and the will has something to work with.
Self Mastery Through Conscious Autosuggestion (1922), first part, the laws of autosuggestion, American Library Service translation, 1922